Yield

Marketing ROI & CAC Calculator

Campaign inputs

auto-saved

Scenario name optional

Ad spend total campaign cost

Impressions

Clicks

Conversions

Avg order value $

Advanced: lifetime value & margin

Profit margin applied to revenue

60%

Customer LTV multiplier × first-order revenue

1.0×

Recurring / organic attribution % of conversions

E-commerce model

ROAS

—

return on ad spend

CAC

—

cost per acquisition

Net Profit

—

after ad cost

ROI

—

profit ÷ spend

CPC

—

cost per click

CVR

—

click→conv. rate

CPM

—

cost per 1k impressions

—

Enter your campaign numbers to see analysis.

0 saved

No saved scenarios yet. Adjust the inputs and hit Save scenario to compare ROAS across campaigns.